Case study · Pantry
Maple Valley: From launch to 70 to 80 daily sales on Amazon in 1 week.
A grass fed beef tallow brand with only a handful of sales. We built the listing, launched the ads, and had it selling 70 to 80 units a day within one week. The first batch of inventory sold out in 2 weeks, and the brand was later acquired.
First inventory batch
Sold out
In 2 weeks
Daily units, week 1
70–80
Peak day: 85
Units sold
599
In the first 2 weeks
Sales
$20.9K
In the first 2 weeks
Where they started
A great product. Almost no sales.
Maple Valley makes grass fed, pasture raised beef tallow. When they came to us, the listing was getting only a handful of organic sales.
They needed the full launch: a listing that sells, real photos, and ads that find buyers fast.
What we did
Build it right. Then turn on the ads.
Ads only work when the listing converts. So we built the whole listing first, then launched ads from real market data.
01
Build the listing
We handled Brand Registry and wrote the listing copy and A+ content around what tallow shoppers search for and care about.
02
Shoot real photos
We worked with a real life photographer, so every listing image shows the actual product in a real kitchen.
03
Launch with competitor data
We built the first ad campaigns from the keywords already selling for competitors, so the ads found buyers from day one.
04
Scale winners, cut waste
We scaled the winning keywords fast and cut the spend that was not selling. By the end of week one, it was selling 70 to 80 units a day.
The listing we built
Real photos. Clear reasons to buy.
Main image, nutrition facts, benefits, us vs them, and how to use it. Every image answers a question a shopper has before buying.
The results
From a few sales to 70–80 a day.
Before launch, the listing sold a few units a day at most. Once the new listing and ads went live, daily orders jumped past 80 and stayed in the 70 to 85 range. In about 2 weeks, it sold 599 units for $20,959 in sales and sold through the entire first batch of inventory. The brand was later acquired.
Daily orders
First 30 days
Free audit
Want results like this?
We’ll look through your listings and ads and show you what we’d change. Zero cost.
Prefer email? eric@innovatebrands.net
