Case study · Drain care
Drainix: From launch to 33 sales at 3.81 ROAS in 48 hours.
A drain fly killer brand we launched from scratch. It was a hit almost overnight, and we are still scaling it today.
ROAS
3.81
$3.81 back for every $1
ACoS
26.2%
From day one
Ad sales
$1,320
First 48 hours
Purchases
33
First 48 hours
Where they started
A new product in a crowded aisle.
Drainix makes a drain fly killer. When we started, it had no listing, no reviews, and no sales. Bigger brands already owned the top spots.
The goal was simple: launch it right the first time, so the ads would pay for themselves from the start.
What we did
Our launch playbook, start to finish.
The same steps we run on every launch. The listing was built from market data before a single ad went live.
01
Study the market
We pulled the search terms shoppers used to find competing drain fly products. That data shaped the listing, word by word.
02
Build everything in house
We handled Brand Registry, listing images, copy, and A+ content ourselves. One team, no hand-offs.
03
Launch ads from competitor data
We built the first campaigns around the keywords already selling for competitors, using the Innovate Method.
04
Scale winners, cut waste
We pushed budget into the keywords that sold and cut the ones that did not. That is why ROAS was 3.81 from the first 48 hours.
The results
Profitable from the first 48 hours.
In its first two days, Drainix made 33 sales and $1,320 in ad sales on $346 in ad spend. That is $3.81 back for every $1 spent, right out of the gate. We are still scaling the brand today.
First 48 hours
Free audit
Want results like this?
We’ll look through your listings and ads and show you what we’d change. Zero cost.
Prefer email? eric@innovatebrands.net
